Questions were Asked in recent Interviews.

Is it possible to determine three employees (Manager, Group Leader, and Sales Person) along with a sales prospect in Partner determination?

How to send emails Target groups in email campaign promotion?

What are the post-installation best practices? What are some best practices to follow when integrating CRM?

We contact a target group using email campaign, Now how do we monitor the replies. I want to contact the customers who didn’t respond to the email campaign?

What is the method to transfer data from Development Server to QC and then to production, and in which server does the SAP CRM Functional consultant work?

What are the solution manager roles in SAP CRM project?

What is the Debugging?

Why are using service process in SAP CRM?

Which types of errors comes in complaints & Retunrs?

How to create and assign item category in installed base?

How to maintain service item for service process?

How to use and how to process service contract in SAP CRM service project?

We are missing price entry, which type of errors comes on complaints and return process?

What is action profile in SAP CRM?

How to use complaints and returns life cycle in service process?

Explain difference between campaign management and trade promotion?

How to assign Marketing Calendar and marketing planner in CRM 7?

Give me some examples of Business object, customizing object, and condition object?

Quotation transaction type comes under which functionality in CRM?

What is master data in SAP CRM?

SAP CRM

2. CRM Software
Sales Force Automation
- Contact management
Contact management software stores, tracks and manages contacts, leads of an enterprise.
- Lead management
Enterprise Lead management software enables an organization to manage, track and forecast sales leads. Also helps understand and improve conversion rates.

eCRM or Web based CRM
- Self Service CRM
Self service CRM (eCRM) software Enables web based customer interaction, automation of email, call logs, web site analytics, campaign management.
- Survey Management Software
Survey Software automates an enterprise's Electronic Surveys, Polls, Questionnaires and enables understand customer preferences.

Customer Service
- Call Center Software
- Help Desk Software

Partner Relationship Management
- Contract Management Software
Contract Management Software enables an enterprise to create, track and manage partnerships, contracts, agreements.
Example: Upside Software, Accruent Software, diCarta, I-Many.
- Distribution management Software

3. Advantages of CRM
Using CRM, a business can:
- Provide better customer service
- Increase customer revenues
- Discover new customers
- Cross sell/Up Sell products more effectively
- Help sales staff close deals faster
- Make call centers more efficient
- Simplify marketing and sales processes

The types of data CRM projects collect
- Responses to campaigns
- Shipping and fulfillment dates
- Sales and purchase data
- Account information
- Web registration data
- Service and support records
- Demographic data
- Web sales data

SAP CRM Service - IBase

Installed Base

a. Funtional Locations – test Objects

b. Product Componetns

c. Individual Objects

d. Structured Components

Functional locations are Intangible, that is the reason it is called Test objects

Lower level Installed base, higher level Installed base

Based on installed base, they sign the agreement for service, you fix the products in different locations, these different locations are called Functional Locations / test objects,

Lower level install base can become higher level installed base.

Counter reading is applicable only to few products, not every product,

Qualification requirement

Customer asset is termed as installed base, and management of these assets is termed as Installed base management.

SAP ECC Vs SAP CRM

Account life cycle is delivered as a hidden function and must be activated in the UI configuration tool.

Group hierarchies originally maintained in SAP CRM cannot be transferred to the ERP system.

Customer hierarchies from the SAP ERP system can be loaded into SAP CRM

You can process hierarchies from the ERP system by assigning business partners to the nodes

These business partners are only used in process in SAP CRM, this data is not transferred to the ERP system.

Initial data transfer: object DNL_CUST_THIT

The SAP ERP customer hierarchy type must be mapped to the CRM business partner group hierarchy types.

The SAP ECC R/3 table KNVH (customer hierarchies) must be downloaded into SAP CRM. Initial data transfer: object DNL_BUPA_KNVH

IF this download is active, pricing account hierarchies cannot be created in SAP CRM.

Once the creation of the account hierarchy has been successfully completed, the system activates continuous data exchange (delta load) between SAP ERP and SAP CRM for each ERP customer hierarchy type which has been assigned to a CRM account hierarchy category in Customizing

Pricing

Conditions and price agreements are assigned to hierarchy nodes

Conditions and price agreements apply to all accounts that are assigned to the subordinate hierarchy nodes and are dependent on the customizing settings for pricing

Business partners are grouped together in a hierarchy for statistical and analytical purposes.

You can create account hierarchies in different categories such as the pricing or statistics category

An account can be assigned several hierarchies from different categories

The account hierarchy is sales area-independent, including its different hierarchy levels and nodes

In an account hierarchy of the “pricing” category, you can store sales area-independent data at each hierarchy level.

The account hierarchy allows you to group accounts in a multilevel group hierarchy

A time-dependent assignment can be defined from hierarchy node to hierarchy node, as well as from account to hierarchy node.

Hierarchy nodes and dependent objects can be moved within the hierarchy

Hierarchy nodes and the dependent objects can be moved from Hierarchy to hierarchy or copied.